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Comment on $80,000 a Month in App Sales by Outsourcing Everythingparent

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How does app-store SEO work? I sell some apps on the app store, but I've never tried to market them (and have pretty anemic sales as a result).

Does SEO tend to be black hat (hire people to rate it?) or ad-driven?

i think it has more to do with having possible search terms as your app title

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