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Jim Barksdale:

“in business, there are two ways to make money. You can bundle, or you can unbundle.”

https://hbr.org/2014/06/how-to-succeed-in-business-by-bundli...

Barksdale was the veteran of IBM, FedEx and AT&T Wireless (he mostly worked at it when it was called McCaw Cellular) who was brought on a few months after Netscape’s founding to provide adult supervision as its CEO.

Yep, this works in software. Bundle disparate technologies into a solution.

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