My current feeling is that the culture barrier will focus those growing markets inward before long.
As China and India continue to modernize, their innovators will enjoy much more success in feeding their native markets. Simply: if you're a software entrepreneur in India, does it make more sense to compete with western software companies for western business? Or to sell software that runs on the kinds of machines Indians own, architected with Indian cultural preferences at the fore-front and can grow along with the growing Indian market?
You're hopelessly behind in competing with the west for western markets, but unbelievably advantaged in competing with the west for native markets.
They're only focused on us, for now, because their wages are so advantageous as to make up for the pains in bridging the culture-barrier. As they continue to modernize, those wages will rise well past the point where it makes business sense to continue.
Comments
My current feeling is that the culture barrier will focus those growing markets inward before long.
As China and India continue to modernize, their innovators will enjoy much more success in feeding their native markets. Simply: if you're a software entrepreneur in India, does it make more sense to compete with western software companies for western business? Or to sell software that runs on the kinds of machines Indians own, architected with Indian cultural preferences at the fore-front and can grow along with the growing Indian market?
You're hopelessly behind in competing with the west for western markets, but unbelievably advantaged in competing with the west for native markets.
They're only focused on us, for now, because their wages are so advantageous as to make up for the pains in bridging the culture-barrier. As they continue to modernize, those wages will rise well past the point where it makes business sense to continue.