I'm glad to see EKO (http://eko.co.in/index.php) making some solid progress as this post tells. It's nice they have started to make a profit.
I should tell that they have been trying this since last few years and one of the reason why the idea worked is that this startup reached out to people personally. The same is the story of Red Bus (http://techcrunch.com/2010/03/24/yes-you-can-build-a-web-com...) which reached out to the bus companies.
The trend I am seeing is that IT companies in India have bigger challenge in making people adopt the technology than marketing or anything else.
Comments
I'm glad to see EKO (http://eko.co.in/index.php) making some solid progress as this post tells. It's nice they have started to make a profit.
I should tell that they have been trying this since last few years and one of the reason why the idea worked is that this startup reached out to people personally. The same is the story of Red Bus (http://techcrunch.com/2010/03/24/yes-you-can-build-a-web-com...) which reached out to the bus companies.
The trend I am seeing is that IT companies in India have bigger challenge in making people adopt the technology than marketing or anything else.
http://www.obopay.in/mobile_obopay.html and http://www.yesbank.in/mobilebankingpayments.htm have a pretty straight forward solution.
It's not about better solutions. It's about getting customers by reaching out to them even if the solutions are not perfect.
There are many companies in this niche but they won't succeed until they reach out to these people who are not literate to begin with.