Many methods exist to generate "leads": from advertising, SEO to email marketing.
In this new world where the Internet has become important, your website is a crucial part.
7 out of 10 business deals start with an Internet search, thus most of your potential customers have been on your website long before they address to you.
All of your advertising will mention your website.
Thus try to get the business customers from your website, by identifying the company name of the website visitor.
Next qualify the companies by the website data on company level: search terms used, pages visited, click path, returning visitors, ..
Several web services exist providing this information, however these are not web analytics as the data needs to be about the visiting companies, not about your website.
Google: "Website visitor identication leads" to find these services.
Comments
Finding a lead is one of the hardest parts.
Many methods exist to generate "leads": from advertising, SEO to email marketing.
In this new world where the Internet has become important, your website is a crucial part.
7 out of 10 business deals start with an Internet search, thus most of your potential customers have been on your website long before they address to you.
All of your advertising will mention your website.
Thus try to get the business customers from your website, by identifying the company name of the website visitor. Next qualify the companies by the website data on company level: search terms used, pages visited, click path, returning visitors, ..
Several web services exist providing this information, however these are not web analytics as the data needs to be about the visiting companies, not about your website. Google: "Website visitor identication leads" to find these services.