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Comment on Anatomy of blekko's press launch

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Did you actually have a specific written agreement with the WSJ not to publish until Monday?

Because they (admirably, IMHO) have a policy of disregarding these ridiculous one-sided embargo agreements. If you want them to hold back on a story, you have to ask them FIRST. You can't just spam them a press release that says pretty please don't publish this yet on the top.

Typically the only exception is if you're giving them an exclusive (and, again, you need to get that in writing before you send them your top secret press release)

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