Actually it doesn't. The potential advertising revenue probably exceeds the revenue from subscriptions.
I've seen this before even when subscriptions for a news site was actually very good but potential advertising from page views would be better. (TimesSelect/The New York Times)
I would imagine there are adverts as well. These readers are very valuable to advertisers. 150K well-to-do readers trumps a couple million freeloaders any day.
Comments
Actually it doesn't. The potential advertising revenue probably exceeds the revenue from subscriptions.
I've seen this before even when subscriptions for a news site was actually very good but potential advertising from page views would be better. (TimesSelect/The New York Times)
I would imagine there are adverts as well. These readers are very valuable to advertisers. 150K well-to-do readers trumps a couple million freeloaders any day.
Edit: Fine, I rescind my sass.
Is Google a newspaper?