0.25-1% conversion rate (50-200k vs 20M) is not bad, 100-400X in terms of readers compared to the pure ad vs. subscription model that would be more like 500-5000X in terms of revenue per user depending on their CPM, CPA, CPC rates and subscription pricing structure (assuming the range for all these are somewhere between 1-10 pounds).
Plus they can fire half of their sales team..
Comments
0.25-1% conversion rate (50-200k vs 20M) is not bad, 100-400X in terms of readers compared to the pure ad vs. subscription model that would be more like 500-5000X in terms of revenue per user depending on their CPM, CPA, CPC rates and subscription pricing structure (assuming the range for all these are somewhere between 1-10 pounds). Plus they can fire half of their sales team..