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Comment on How A Half-Broken Halloween Promotion Smashed Revenue Recordsparent

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I'm fully aware that you didn't reach substantial part of your total market yet.

One suggestion: a means for your customer to tell or email a friend to get a discount for both of them (by Dropbox example).

What does it mean to give someone a discount after they've already paid? Are you paying them money?

Some companies do, especially if the referrer has an account for the service. This might be hard for one-off sales, but discount codes for additional or add on software could be an option.

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