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Comment on How A Half-Broken Halloween Promotion Smashed Revenue Records

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Our email newsletters are incredibly reliable sales generators. If we felt we could send them every day, we would.

Do yourself a favor and build in link tracking/image load tracking to your processes as soon as possible. The historical data is valuable when determining how frequently to email an individual. Generating as few spam reports as possible is important, as these will cost you time and money.

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