[Updated. The first version of this comment didn't address some important points.]
Actually, I am outsourcing the designs. I've gathered a team of designers (five of them, currently) who design the logos for me on a commission basis, allowing me to scale my expenses as I make sales. The web platform I have set up allows clients to communicate with designers directly through the design process.
As this is the first version of my site, I am offering only a one-size-fits-all service to clients right now. As I work on marketing v1.0, however, I am also developing v2.0, a logo design marketplace.
One of the many good questions that has been raised in these comments is how to compete with established design marketplaces. Here are some of the ways I have considered.
- Offer equivalent services with a lower fee.
- Add additional services, such as an hour of brand consulting before the logo is designed, or assistance in placing the logo on the client website/etc.
- Providing a more complete branding package with letterhead, stationery, and website design.
In what other ways could I compete? Perhaps the most fundamental question is whether this market is so crowded and has such established/successful companies in it already that I should not attempt to direct in the logo market completely. In that case, what other niches have you seen that are similar but less crowded? I am not opposed to pivoting.
An open question is how I will be able to maintain customer satisfaction and also keep logo quality at a high level, while scaling my services.
Comments
[Updated. The first version of this comment didn't address some important points.]
Actually, I am outsourcing the designs. I've gathered a team of designers (five of them, currently) who design the logos for me on a commission basis, allowing me to scale my expenses as I make sales. The web platform I have set up allows clients to communicate with designers directly through the design process.
As this is the first version of my site, I am offering only a one-size-fits-all service to clients right now. As I work on marketing v1.0, however, I am also developing v2.0, a logo design marketplace.
One of the many good questions that has been raised in these comments is how to compete with established design marketplaces. Here are some of the ways I have considered.
- Offer equivalent services with a lower fee. - Add additional services, such as an hour of brand consulting before the logo is designed, or assistance in placing the logo on the client website/etc. - Providing a more complete branding package with letterhead, stationery, and website design.
In what other ways could I compete? Perhaps the most fundamental question is whether this market is so crowded and has such established/successful companies in it already that I should not attempt to direct in the logo market completely. In that case, what other niches have you seen that are similar but less crowded? I am not opposed to pivoting.
An open question is how I will be able to maintain customer satisfaction and also keep logo quality at a high level, while scaling my services.