I've had clients with sloppy dev teams who decided to change the URL structure of all landing pages without letting me know (I was managing their PPC campaigns). Google stops serving ads after getting 404 errors - unfortunately I don't think they count other errors (like a 503) and they don't stop until they've sent a few hundred (or thousand) clicks.
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Is there a service that will switch off adwords campaigns if your site is down or in maintenance mode? If not, there should be.
Thought about writing an app to do that. Unfortunately I would not be able to host it on Heroku. :-)
I've had clients with sloppy dev teams who decided to change the URL structure of all landing pages without letting me know (I was managing their PPC campaigns). Google stops serving ads after getting 404 errors - unfortunately I don't think they count other errors (like a 503) and they don't stop until they've sent a few hundred (or thousand) clicks.
would ppl pay for a good solution here, like $10 a month, or a % of money saved? I imagine that with a good implementation they might.