Ignore the stuff about this not being a startup. It's you, striking out. Good for you.
That aside, what are you going to do to promote yourself over and above 99designs and co? It looks like a crowded market to me, so how will you make yourself stand out?
A couple of questions, if you don't mind me being very intrusive:
How many $249 gigs a month do you need to be profitable?
How will you maintain your margins as you (hopefully) grow?
Good questions. How many sales I need per month to be profitable depends on how much I spend on advertising, which is my main expense. If I can find a better advertising method (I'm currently using Trada.com for PPC), then I will be able to reach profitability faster.
As far as maintaining margins as I grow, there should not be a huge problem with dropping margins, unless I have to drop my price point. I will be hiring an account manager/customer service person once I have enough sales per month to make it worth it.
Perhaps I have missed some crucial details - please feel free to point these out.
Comments
Ignore the stuff about this not being a startup. It's you, striking out. Good for you.
That aside, what are you going to do to promote yourself over and above 99designs and co? It looks like a crowded market to me, so how will you make yourself stand out?
A couple of questions, if you don't mind me being very intrusive:
How many $249 gigs a month do you need to be profitable?
How will you maintain your margins as you (hopefully) grow?
Best of luck though with the site and service.
Good questions. How many sales I need per month to be profitable depends on how much I spend on advertising, which is my main expense. If I can find a better advertising method (I'm currently using Trada.com for PPC), then I will be able to reach profitability faster.
As far as maintaining margins as I grow, there should not be a huge problem with dropping margins, unless I have to drop my price point. I will be hiring an account manager/customer service person once I have enough sales per month to make it worth it.
Perhaps I have missed some crucial details - please feel free to point these out.
Thanks!