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Comment on Offer HN: Will Work For Karmaparent

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Why not try an a/b test? I bet that another color will test better...

Yes I could do that however the yellow is the primary color of the brand which would mean more than a simple change. I'd prefer to reduce the large expanse of yellow than change the primary brand color.

I also have a queasy feeling a/b testing aesthetics especially when its a brand attribute which over time may become a strength as opposed to a current weakness. In other words I think for certain things, a/b testing starts to create homogenised results and sites.

I think there's nothing wrong with the color as your brand logo, but perhaps think of making another color accent it nicely on your home page or making it a more subtle part of your color scheme. The way you have it set up on other pages is a nice compromise (even though I think it's still a bit too yellow):

http://www.happybuy.com/product/Apple-iPad-MB292LLA-Tablet-1...

I just want to reiterate: everything else on your site looks awesome (really awesome)..but that giant yellow block really hurts my eyes.

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