I don't think people pirate software because it's hard to pay for it and install it. I think they pirate it because they don't want to pay for it. Ninety-nine cent songs are one thing; $99 apps are something else entirely.
At least with games, I've seen a lot of buzz about Steam (the games-only predecessor to Apple's App Store) fighting piracy just by virtue of being easier (especially for agoraphobic/shut-in gamers) than going to the store, working better than vendor-specific online stores, less terrible than disc-based DRM, and less onerous than the hassle of piracy and cracking.
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Counter-counter point: We will make buying legit software so easy only broke college kids will bother pirating.
I don't think people pirate software because it's hard to pay for it and install it. I think they pirate it because they don't want to pay for it. Ninety-nine cent songs are one thing; $99 apps are something else entirely.
At least with games, I've seen a lot of buzz about Steam (the games-only predecessor to Apple's App Store) fighting piracy just by virtue of being easier (especially for agoraphobic/shut-in gamers) than going to the store, working better than vendor-specific online stores, less terrible than disc-based DRM, and less onerous than the hassle of piracy and cracking.