Yes, but the sample size of people who don't share physical media (in an organized way) is also relatively smaller than other categories (thus, high market saturation).
Also, for the purposes of mapping opportunity, latent demand was described as both 1) those who share casually (not through a service or organized community) and 2) those who don't currently share at all but would be interested to. In the case of physical media, I suspect there's more people under #1 than #2.
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I notice in the infographic that physical media has the highest latent demand.
Yes, but the sample size of people who don't share physical media (in an organized way) is also relatively smaller than other categories (thus, high market saturation).
Also, for the purposes of mapping opportunity, latent demand was described as both 1) those who share casually (not through a service or organized community) and 2) those who don't currently share at all but would be interested to. In the case of physical media, I suspect there's more people under #1 than #2.