I would try option (2) first, but I would not default to a 'money back guarantee', I would just say they get a 10 day trial at a slightly higher rate than the normal subscription.
That way you get a much lower initial price point (the main hurdle), and you rule out a bunch of jackasses that sign up, use the trial, cancel then sign up again.
Refunds should be reserved for customers with complaints otherwise what are you going to give them ?
Also, customer complaints are a great way to help you develop your product so you want to have that personal contact.
Comments
I would try option (2) first, but I would not default to a 'money back guarantee', I would just say they get a 10 day trial at a slightly higher rate than the normal subscription.
That way you get a much lower initial price point (the main hurdle), and you rule out a bunch of jackasses that sign up, use the trial, cancel then sign up again.
Refunds should be reserved for customers with complaints otherwise what are you going to give them ?
Also, customer complaints are a great way to help you develop your product so you want to have that personal contact.