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exactly, reading through the article, the researcher got a lot of negative feedback (death threats) throughout the course. He wasn't ever saying we necessarily should be providing financial incentives, but he was asking if they work or not before automatically deciding against them.

it reminds me of an article I read about some organization doing scientific studies on charity. I wish I had the link handy.

There was once instance where people would charge people in 3rd world countries a nominal fee for HIV medications, thinking that the compliance in taking the medications would increase if you assigned some non-zero value to it. they did a formal study and found that it was less effective overall than just giving away the medicine.

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