The standard operating procedure for working on the FB platform is "do as much as you can get away with". The FB compliance team seems to enforce their rules pretty unevenly and with varying aggressiveness, which makes breaking their rules pretty profitable.
They've done a decent job getting rid of the absolute worst offenders, mainly the display ad networks, but when there's people grossing $100k/day on IQ quiz scams it's hard to find people who WONT look to make an easy buck. I know of at least handful of people who have become millionaires tricking (admittedly rather dumb) teens into signing up for these offers.
I don't know any specifics about what LOLApps was doing, but I would assume they're just the most visible offender of whatever scammy tactic was being employed.
The SOP is definitely to get away with anything until you get caught but everyone was looking at what everyone else was doing as an example of what could be done. I worked (past tense) for a much smaller FB game company. The two compliance warnings we got were both on Friday afternoons, which is kinda interesting. It always seemed like they were that kind of 24/7 startup, and you had to be too just to keep up. Anyway, LOLApps was one of the companies that a lot of the smaller guys seemed to look up to, so this sends some kind of message. I'm just not sure what it is yet. :)
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The standard operating procedure for working on the FB platform is "do as much as you can get away with". The FB compliance team seems to enforce their rules pretty unevenly and with varying aggressiveness, which makes breaking their rules pretty profitable.
They've done a decent job getting rid of the absolute worst offenders, mainly the display ad networks, but when there's people grossing $100k/day on IQ quiz scams it's hard to find people who WONT look to make an easy buck. I know of at least handful of people who have become millionaires tricking (admittedly rather dumb) teens into signing up for these offers.
I don't know any specifics about what LOLApps was doing, but I would assume they're just the most visible offender of whatever scammy tactic was being employed.
The SOP is definitely to get away with anything until you get caught but everyone was looking at what everyone else was doing as an example of what could be done. I worked (past tense) for a much smaller FB game company. The two compliance warnings we got were both on Friday afternoons, which is kinda interesting. It always seemed like they were that kind of 24/7 startup, and you had to be too just to keep up. Anyway, LOLApps was one of the companies that a lot of the smaller guys seemed to look up to, so this sends some kind of message. I'm just not sure what it is yet. :)