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A guy who spends $25M for what he perceives as good ethics and doesn't try to self-promote the good deed has my kudos indeed! regardless of where his ideology comes from. Something that many fame and money crazed entrepreneurs should learn from these days...

While it would cost Aaron Feuerstein $25,000,000 to 'do the right thing' as well as the turmoil of a November 2001 filing for chapter 11 bankruptcy protection, it appears that applied ethics in business has positive consequences as Malden Mills continues to garner lucrative Department of Defense (DOD) contracts for 'smart' products that interweave fiber optic cabling, electronic biosensors, and USB ports into polar fleece fabric. Malden Mills was awarded a $16 million dollar DOD contract in 2006[2]. http://en.wikipedia.org/wiki/Aaron_Feuerstein

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