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Comment on Why You Should Start Marketing the Day You Start Coding

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For every 1000 people who has the idea, one actually does it.

I think the really big differentiator is not how well you execute (in code or in marketing), but whether you do it at all.

If you're prepared to stumble-and-ratchet (ie. explore; try-fail-try-again; "pivot"; experiment), ahead of everyone else, you win.

The only exception is if someone is massively more skilled/knowledgeable/resourced/intelligent/determined than you. But a funny thing is... that for a new market-product fit, you are the expert, and the most skilled, because the only way to get the knowledge and skill is to stumble-and-ratchet. You are also most well-known in the market. It's really hard for someone to catch up.

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