Because TechCrunch thinks our industry is so great that it deserves its own National Inquirer. Seriously, these people should be marginalized and put in the spotlight for the trolls that they are. I'm so sick of the bottom-feeding rumour mongering that scrapes by as journalism these days. Seriously people, stop reading TechCrunch and go checkout a book on O'Reilly Safari or something...learn something worthwhile with your spare time.