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Number 4 is exceedingly important and it's counter to popular thought. Bootstrapping is painful but if you start growing fast you won't have to seek them out the VC's will find you.

It just depends on the game you are playing. Currently you can make more money selling the emotion of owning a piece of something great to investors, than selling the actual product to customers.

Only over the short-term. Over the long-term, these should even out, all other things being equal.

Long-term thinking feels like a lost art nowadays...

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