Once the data is collected, it can be used at some later date for any purpose whatsoever.
INAL, but I'm fairly confident you cannot unless you want to get lawsuit. Granted, the terms that practically nobody looks at give companies pretty far reaching grants on how they can use the data but that does not mean they can change the terms on old data that was collected under a previous contract.
I work with personally identifiable information and I have to get approval from a privacy team and a lawyer team to utilize data in any new way because of said contracts.
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INAL, but I'm fairly confident you cannot unless you want to get lawsuit. Granted, the terms that practically nobody looks at give companies pretty far reaching grants on how they can use the data but that does not mean they can change the terms on old data that was collected under a previous contract.
I work with personally identifiable information and I have to get approval from a privacy team and a lawyer team to utilize data in any new way because of said contracts.