I guess it comes down to having less visitors click on an ad means fewer dollars spent. The few who do click are closer to being customers compared to contexual clicks which get more interest but more the browsing type.
It feels like we are wasting so much page space with ineffective ads and too few clickthroughs.
Comments
I guess it comes down to having less visitors click on an ad means fewer dollars spent. The few who do click are closer to being customers compared to contexual clicks which get more interest but more the browsing type.
It feels like we are wasting so much page space with ineffective ads and too few clickthroughs.
Which is why targeted advertising became so popular because it increases the chances that you will see an ad that is relevant to you.