Interesting POV. I wonder though if Groupon has quite the same reach -- or branding influence -- as a logo everyone can picture in their head? One gets at how the brand actually lives in people's minds; the other maybe affects whether they think there's cheap deals to be had...
i rarely ever think of gap...am i really going to become anti-gap now that they backed off their potential logo shift?
if anything, i think the "any press is good press" saying could apply here. the only people that expressed their distaste are loyal customers as it is.
as for groupon, the fact that a big brand like gap adopted it for a day was a) a HUGE get for groupon and b) a good way for gap to show how they're embracing the hottest tech approaches.
i bet a great amount of the buyers that day won't even remember to use the groupon...they just bought it cuz they thought "hey, it's gap. i could find something there. i'll use it one of these days..."
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Interesting POV. I wonder though if Groupon has quite the same reach -- or branding influence -- as a logo everyone can picture in their head? One gets at how the brand actually lives in people's minds; the other maybe affects whether they think there's cheap deals to be had...
i rarely ever think of gap...am i really going to become anti-gap now that they backed off their potential logo shift?
if anything, i think the "any press is good press" saying could apply here. the only people that expressed their distaste are loyal customers as it is.
as for groupon, the fact that a big brand like gap adopted it for a day was a) a HUGE get for groupon and b) a good way for gap to show how they're embracing the hottest tech approaches.
i bet a great amount of the buyers that day won't even remember to use the groupon...they just bought it cuz they thought "hey, it's gap. i could find something there. i'll use it one of these days..."