No. He's talking about reading a page and having 'Ad Blindness' while he's focused on the content. Once he gets to a link, he'll click on it, and at that same moment, see an Ad that looks interesting (because he is no longer focused on the content). After the new page loads, clicking on the back button doesn't help because the original page will reload with all the ad spaces regenerated with new random ads.

Anyone need an idea for a side-project startup? This happens to me all the time and I absolutely hate it.