What I find most interesting is the potential for advertising to get better. Yeah, people have trained themselves not to look at the ads, but that's because the ads are usually pretty bad. If it really will be easy for people to click and save ads, the people who make the ads will want to make those ads ones you're gonna wanna keep.

Pretty ads : ) Useful ads, entertaining ads. Ads people might want to share with their friends. It could be pretty cool.