Find the least intrusive way to hit them. Email or voicemail.
Really brief pitch. Story, what's in it for them. Offer to supply relevant contact people and backup data.
Only only only do this after you've read their body of work and you know for a fact that it is up their alley.
Think of it from the reporter's POV and make them able to understand and say yes or no in 5 seconds. Be prepared to give them all the info they need to research your story but don't write it for them. If they turn you down this is a sign you might need some #custdev work in the media field. Or maybe the person had a bad day. You never know.
Comments
Find the least intrusive way to hit them. Email or voicemail.
Really brief pitch. Story, what's in it for them. Offer to supply relevant contact people and backup data.
Only only only do this after you've read their body of work and you know for a fact that it is up their alley.
Think of it from the reporter's POV and make them able to understand and say yes or no in 5 seconds. Be prepared to give them all the info they need to research your story but don't write it for them. If they turn you down this is a sign you might need some #custdev work in the media field. Or maybe the person had a bad day. You never know.
Don't spam. Research the person first.
That's what I do.