I worked for a guy who set up a very successful online business here in Padova, and, yeah, he certainly didn't try and do it all. "SEO" was something he very much had a handle on though, because the site lived or died by its web presence. He brought in a couple of potential consultants to interview, but they all seemed to not really have any knowledge that we didn't already posses internally.
So - yeah, delegate, but some things you can't delegate. No idea about their business in particular, but for a lot of online businesses, keeping track of the basics is probably something you ought to have a feel for yourself.
It's similar to the idea that tech startups are most likely better off not outsourcing their development work.
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I worked for a guy who set up a very successful online business here in Padova, and, yeah, he certainly didn't try and do it all. "SEO" was something he very much had a handle on though, because the site lived or died by its web presence. He brought in a couple of potential consultants to interview, but they all seemed to not really have any knowledge that we didn't already posses internally.
So - yeah, delegate, but some things you can't delegate. No idea about their business in particular, but for a lot of online businesses, keeping track of the basics is probably something you ought to have a feel for yourself.
It's similar to the idea that tech startups are most likely better off not outsourcing their development work.
The golden rule seems to be 'trust but verify', and a little bit of knowledge goes a long way during the 'verify' stage.