This is generally bad advice. To quote from the PR panel at the Founder Conference a month ago: the last thing a journalist wants to receive in their inbox is a bland e-mail that was obviously blasted to another hundred places.
Thanks for group-thinking the downvoting... So I guess I need to explain why I said it's bad advice.
First of all, credentials: I have been covered on many of the sites listed including techcrunch, venturebeat, killerstartups, etc... I know first-hand the kind of response each site generates.
Second: I forced journalists from VentureBeat, the San Jose Mercury News and Wired to spend 30 minutes discussing the best approach to get coverage, in public. I linked to that video. If you don't have time to listen to how the press wants you to pitch to them, don't be surprised that nothing is working out for you :-)
Third. The answer is relationship. Build relationships with the various media & influencers. Not by buying them drinks, but by understanding who they are, what they write about, and why. You surely hate spam. They do to. And using such a list of 100 sites to send the same announcement is spam in their book. I thought you should know.
Comments
This is generally bad advice. To quote from the PR panel at the Founder Conference a month ago: the last thing a journalist wants to receive in their inbox is a bland e-mail that was obviously blasted to another hundred places.
video at http://blog.fairsoftware.net/2010/08/24/pr2-0-doesnt-work-fo...
Thanks for group-thinking the downvoting... So I guess I need to explain why I said it's bad advice.
First of all, credentials: I have been covered on many of the sites listed including techcrunch, venturebeat, killerstartups, etc... I know first-hand the kind of response each site generates.
Second: I forced journalists from VentureBeat, the San Jose Mercury News and Wired to spend 30 minutes discussing the best approach to get coverage, in public. I linked to that video. If you don't have time to listen to how the press wants you to pitch to them, don't be surprised that nothing is working out for you :-)
Third. The answer is relationship. Build relationships with the various media & influencers. Not by buying them drinks, but by understanding who they are, what they write about, and why. You surely hate spam. They do to. And using such a list of 100 sites to send the same announcement is spam in their book. I thought you should know.