Watching videos takes too long. With the written word you can skim and read what is interesting. Reading gives you more content in less time than the majority of VidBlogs.
If you want to succeed with a video blog, then you need to script it, deliver it with punch, include strong supporting material (not stock footage). The more it is like a good TV ad (most are plain awful) or a good MTV clip the more likely it will get watched. Oh, and forget long trailers, they are a turn-off.
Comments
Watching videos takes too long. With the written word you can skim and read what is interesting. Reading gives you more content in less time than the majority of VidBlogs.
If you want to succeed with a video blog, then you need to script it, deliver it with punch, include strong supporting material (not stock footage). The more it is like a good TV ad (most are plain awful) or a good MTV clip the more likely it will get watched. Oh, and forget long trailers, they are a turn-off.