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Comment on AOL acquires Thing Labs (Brizzly)

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In an interesting choice of words, the Thing Labs blog (blog.thinglabs.com) refers to this as a "merger".

"We are pleased to announce that as of today, Thing Labs is merging with AOL. This deal has been in the works for a little while, and we’ve been dying to tell you all, but today it’s official!"

I heard that acquisitions often involve a merger with a shell company because of a tax or liability advantage. I searched for info on this, but couldn't find anything. Can somebody please comment on how this works?

GeekSquad founder Robert Stevens always says GeekSquad "acquired" Best Buy.

Arrington also called Techcrunch's sale a merger at TC Disrupt this morning.

Ah, is it normal for the acquirer to refer to it as an acquisition and the acquired to refer to it as a merger?

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