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Comment on AOL Close to Buying TechCrunch

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More interesting tidbits on this:

- "A source close to the negotiations tells us AOL has tried to buy TechCrunch twice in the blog's five year history"

- AOL didn't execute purchase price @ $30m in 2009 because TechCrunch didn't fully own it's conference biz, that it's since seperate from Calacanis.

VIA -

http://www.businessinsider.com/aol-tried-to-buy-techcrunch-t...

$30M seems like a steal. (Though I'm sure it's gone up since then.)

Ye I would expect at least $60M+ esp for a few reasons:

a) Arrington has proven that the site can still grow even with him stepping back

b) The conference business is now theirs alone and that the value in Techcrunch 50 was Techcrunch, not Calacanis

c) They can convert their readers to conference attendees, party attendees, sponsors or almost anything else - a very large, loyal and well-off reader base.

A few ad and layout tweaks could see their ad revenue rise 30%+. I also don't know why they aren't allowing readers to fire up blogs and take the advertising. I also don't know why they aren't rolling up smaller blogs (like insidefacebook, some of the social gaming blogs etc.) using their stock+cash. With a year of solid work they could double ad revenue and then sell.

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