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Comment on How to Sell – a guide for SaaS startupsparent

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SaaS founder here. I share your preferences when I'm on the receiving end, but some of our customers have taken months to bring onboard, including a couple of our lighthouse customers. It's my decision to accommodate onboarding cadence from minutes to months, primarily because this fits our GTM strategy. You're being alienated by process, and it's not impossible that in some cases that's a deliberate choice to segment a market by customer culture.

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