She gripes about the A/R and A/P pains of a small business owner, but has never owned a SMB...I'm rooting for her, but hope she has added people to her team that really know this market.
Actually, she did own a small business[1]. She ran one from 12 until something like 15 (the source below gets the ages wrong), and one of her biggest problems was keeping track of the financial complexities, projecting cash-flows, etc.; out of that frustration has come InDinero.
Isn't this often the case? Startup founders seeing a market they don't understand completely, then talking to customers and working towards a good solution?
In fact, one of the problems today is that a lot of the best software is written for programmers/entrepreneurs or other markets which programmers know intimately. Writing software for markets that programmers don't know is done much less so (meaning there are tons of opportunities there).
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She gripes about the A/R and A/P pains of a small business owner, but has never owned a SMB...I'm rooting for her, but hope she has added people to her team that really know this market.
Actually, she did own a small business[1]. She ran one from 12 until something like 15 (the source below gets the ages wrong), and one of her biggest problems was keeping track of the financial complexities, projecting cash-flows, etc.; out of that frustration has come InDinero.
[1] http://www.inc.com/magazine/20090301/university-of-californi...
Isn't this often the case? Startup founders seeing a market they don't understand completely, then talking to customers and working towards a good solution?
In fact, one of the problems today is that a lot of the best software is written for programmers/entrepreneurs or other markets which programmers know intimately. Writing software for markets that programmers don't know is done much less so (meaning there are tons of opportunities there).