Oops I meant Jessie. I base it on a few things.

1. She didn't see this coming. Apparently she has no instinct for due diligence.

2. The way she handled one of her best customers, Lucinda. This woman does not seem to understand the most basic principles of successfully running a small business.

I've seen Jessie make essentially 2 business decisions and both have been horrendously embarrassingly bad.