Yeah setting limits may be the most important in general. That and staying positive. I've been a web dev since 1995, I lasted this long by setting limits and seeking out companies with reasonable work expectations. Its only worth it to jump into a startup if you're a member of the board of directors. Startup work is good to get your foot in the door but after a year or two of that you're going to want to find a larger company with more stability and sanity, unless you own a portion of the startup where the intense work makes it financially worth it.
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Yeah setting limits may be the most important in general. That and staying positive. I've been a web dev since 1995, I lasted this long by setting limits and seeking out companies with reasonable work expectations. Its only worth it to jump into a startup if you're a member of the board of directors. Startup work is good to get your foot in the door but after a year or two of that you're going to want to find a larger company with more stability and sanity, unless you own a portion of the startup where the intense work makes it financially worth it.