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Coinbase, Uber, AirBnb, Pinterest, Lyft are a few. Look at where the tech media is focused on right now. Sharing economy, Social Media, Ride Sharing, AR/VR, Cryptocurrencies, and companies working with machine learning. That's where you're going to find smart people flocking.

To add to this list: Stripe, Nextdoor, Robinhood, Flexport, Thumbtack, Opendoor, etc

yes but by the time they are newsworthy they aren’t option lottery ticket worthy. unless you are coming in as VP.

I totally agree. That's really what makes picking extremely difficult. It takes a lot of due diligence when searching for an opportunity to figure out which one is going to be great for your financial future. You also have to want to work there for 4 years (typical vesting window) if you plan on collecting all of your equity.

Depends on how much the company's aiming to grow, and how many options they give. These companies have enough challenges and resources to make better offers than what you'd get at Google/Dropbox, if you believe in the growth potential.

(disclosure: I work for one of the above companies listed)

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