Do we have to have distribution tied to ads / monetization? It’s not true for the text content, yet here we are with the video, YouTube havving consumed it all.
I imagine a world where creators pay someone for video distribution, but also plug-in advertising from third party ad agencies that have learned to match ads to content due to advantages in machine learning. Same as text today.
It was tried before (remember Vessel[0]?) but never caught on, even with a massive amounts of money they raised and were willing to spend. Most competitors believe that YouTube's proposition is similar to Netflix. You get quality content and people will come. But that's not how YouTube gets its audience.
In minds of general population, YouTube is a search engine. The was majority believe that YouTube aggregates the content all around the Web. Why wouldn't they? The content shows up there minutes after it originates somewhere else. It's almost impossible to prevent it from gaining any traction on YouTube. Another company just tried to go against them. You can read how it went here https://vid.me
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Do we have to have distribution tied to ads / monetization? It’s not true for the text content, yet here we are with the video, YouTube havving consumed it all.
I imagine a world where creators pay someone for video distribution, but also plug-in advertising from third party ad agencies that have learned to match ads to content due to advantages in machine learning. Same as text today.
It was tried before (remember Vessel[0]?) but never caught on, even with a massive amounts of money they raised and were willing to spend. Most competitors believe that YouTube's proposition is similar to Netflix. You get quality content and people will come. But that's not how YouTube gets its audience.
In minds of general population, YouTube is a search engine. The was majority believe that YouTube aggregates the content all around the Web. Why wouldn't they? The content shows up there minutes after it originates somewhere else. It's almost impossible to prevent it from gaining any traction on YouTube. Another company just tried to go against them. You can read how it went here https://vid.me
[0] https://en.wikipedia.org/wiki/Vessel_(website)