I think Youtube creators aren't drawing the connection between media criticism of YT and the collateral damage to their earnings. It's easy to get mad at Youtube execs making policies, but Youtube is just reacting to bad PR.
Youtube has faced a series of controversies that led to the 'AdPocalypse', and now the demonetization of people with not enough active subscribers. The media has gleefully gone after Youtube in these stories (the latest being inappropriate videos from Logan Paul and the proliferation of algorithmically-generated videos that show disturbing cartoon content to children.)
YT creators should start pushing back---by saying wait, the algorithms and ads help small creators putting out good content as well, not just nefarious actors---if they don't want the scope of monetized content to get narrower and narrower.
Otherwise it's easy for the public to align behind criticism of 'big tech' while overlooking that these are platforms which people depend on to express themselves and even to earn income.
I know at least some creators are well aware of the connection. Many have switched to other monetization platforms (Patreon and Twitch subscriptions being two big ones) and written off YouTube entirely as a reliable income stream. (That is, they continue posting on YouTube, but mainly to grow their viewer base, not to make money.)
But I think you're right that a majority are probably only aware of the Adpocalypse in the abstract, if that.
The linked video is about 1 year old but he has made several comments about the demonitization process since then as well. I linked to the older one because the issues with YT accounts and income has been going on for quite some time.
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I think Youtube creators aren't drawing the connection between media criticism of YT and the collateral damage to their earnings. It's easy to get mad at Youtube execs making policies, but Youtube is just reacting to bad PR.
Youtube has faced a series of controversies that led to the 'AdPocalypse', and now the demonetization of people with not enough active subscribers. The media has gleefully gone after Youtube in these stories (the latest being inappropriate videos from Logan Paul and the proliferation of algorithmically-generated videos that show disturbing cartoon content to children.)
YT creators should start pushing back---by saying wait, the algorithms and ads help small creators putting out good content as well, not just nefarious actors---if they don't want the scope of monetized content to get narrower and narrower.
Otherwise it's easy for the public to align behind criticism of 'big tech' while overlooking that these are platforms which people depend on to express themselves and even to earn income.
I know at least some creators are well aware of the connection. Many have switched to other monetization platforms (Patreon and Twitch subscriptions being two big ones) and written off YouTube entirely as a reliable income stream. (That is, they continue posting on YouTube, but mainly to grow their viewer base, not to make money.)
But I think you're right that a majority are probably only aware of the Adpocalypse in the abstract, if that.
One example of a relatively popular YT personality pushing back is Philip DeFranco:
https://youtu.be/Gbph5or0NuM
The linked video is about 1 year old but he has made several comments about the demonitization process since then as well. I linked to the older one because the issues with YT accounts and income has been going on for quite some time.
Here's a pretty solid example of one YT creator pushing back, though I'm not sure it meets your criteria:
https://youtu.be/q7RfYt_p2mk