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This is called the ad populum fallacy. Trump uses it all the time.

Yep.. some people think he’s dumb but I’m not so sure about that. We think that when someone is full of fallacy that they simply don’t know any better, but what about the alternative? You can use fallacies as an effective tool to further your aims. We are so vulnerable to them that we must be educated about them to be able to fend them off. If the audience isn’t educated on how to identify and fend off the fallacy, it will be effective.

Yep, it can win you the Presidency. Also prior to Trump's win, he was a very successful salesman with probably the best in sales talk.

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