Everytime I attempt to consider using a joint service, they try to drown me in marketing speak before i can even figure out which service is appropriate for my needs. Everything has a custom trademark able name, which is never defined in technical specifics, and all of their claims are vague buzzword laden spiels that i guess are targeted at big busineses.

Maybe you. An tell me what a "smart machine" is but vie tried to comprehend that company a dozen times in the lastly dozen years and always been stymied.