So true. And as much as techies think people care about their privacy they care more about free. Everyone's on the build on the blockchain, distributed this, privacy centric next gen app kick but these things don't move the needle, they're just nice to haves.

I like the riches in niches but even there it's increasingly more challenging getting a share of wallet because consumers are getting incredible value from services like Netflix/Spotify/Office/etc. They've been programmed for free or subsidized.