Thank you, and totally makes sense. Hopefully there is a nice middle ground where this could fit. My theory is also that if I can a) show value to enough folks that they start to realize, "hey, this is pretty useful and I can probably manage to use it 5 mins a day" and then b) get them to invite small groups of friends, the upcoming features in that vein will create a stickiness in those groups. Probably obvious to most but makes sense in my head at least.