I've often wondered how much of the explosion in web creativity can be attributed to the transparency of HTML -- you can "view source" any page and find out exactly how the designer created that cool effect. By comparison, Flash is opaque. Yes, there are tools that let you dig in to the ActionScript and whatnot, but you don't have the immediacy of seeing it right there in your browser.
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I've often wondered how much of the explosion in web creativity can be attributed to the transparency of HTML -- you can "view source" any page and find out exactly how the designer created that cool effect. By comparison, Flash is opaque. Yes, there are tools that let you dig in to the ActionScript and whatnot, but you don't have the immediacy of seeing it right there in your browser.
A whole lot of it. Consider the influence of GMail and Google maps as recent examples.