>> “The goal will always remain the same,” says Elliott Bisnow, Rosenthal’s business partner: “To be a beacon of inspiration and a light in the world.”

I may be jealous because he made tons of money where I didn't do shit, with the tools of my trade. But I certainly don't envy that kind of attitude. C'mon, one needs a little more than a business success to be a "beacon of inspiration and a light in the world". Altruistic doesn't mean enlightened.