To a large extent I agree with you. However, I remember that even with the Obama campaign I felt the same kind of unease that I feel now, a suspicion that we've maybe become a tad too effective at manipulating people, or rather large numbers of them through means that simply weren't available before the internet, marketing research, social media, and other 'modern day' things.
I suppose one could argue that this has been happening for a long time. I'm sure mass media and TV changed things, as did newspapers before that, etc. And while that does make the current 'narrative' a bit hysteric, I still think this general development through time is worth worrying about (and discussing).
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To a large extent I agree with you. However, I remember that even with the Obama campaign I felt the same kind of unease that I feel now, a suspicion that we've maybe become a tad too effective at manipulating people, or rather large numbers of them through means that simply weren't available before the internet, marketing research, social media, and other 'modern day' things.
I suppose one could argue that this has been happening for a long time. I'm sure mass media and TV changed things, as did newspapers before that, etc. And while that does make the current 'narrative' a bit hysteric, I still think this general development through time is worth worrying about (and discussing).
You don't need to. There is research that this type of targeting is absolutely ineffective.
Do please link to this research.