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Comment on Why I’m selling WeddingLovely, my 8yr old company (with $62,000 revenue in 2017)

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"Having someone passionate at the helm has transformed the business and a huge sign to me that I needed to find a buyer for the business to replace my role as CEO."

"Passion" has been getting a bad rep (maybe because of "follow your passion" trope), but when you're running a business, it really helps to be passion about the topic, or the customers.

Lack of passion is a great reason to sell a business: if there's someone else out there that loves the wedding industry, it's clear this would be a good fit for them. Being excited about the product especially helps when you're promoting and marketing it.

Right? I talked a bit in IndieHackers about this (https://www.indiehackers.com/interview/failing-to-find-a-dev...) — 2017 was our best year ever because I hired someone to manage the business (she's a part of the current team). Having someone make decisions who is excited and enthusiastic has been a major part in WL's current growth. I should have hired her way earlier.

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