This is going to be extremely useful for me. I know the basics (churn, CMMR, etc.) but I'm missing some of the others.
I'm not quite sure I understand why CPA is so simple. Right now I'm not spending a dime on advertising so I'm not spending anything to acquire these users (it's WOM and SEO). Once I start advertising shouldn't that calculation go against customers customers acquired through my advertising efforts instead of all new users?
Marketing costs are only directly related to the new customers you acquire the same month (or sometimes the following month - as long as you're consistent). This isn't always strictly correct, but it should give you a good average CPA value.
Comments
This is going to be extremely useful for me. I know the basics (churn, CMMR, etc.) but I'm missing some of the others.
I'm not quite sure I understand why CPA is so simple. Right now I'm not spending a dime on advertising so I'm not spending anything to acquire these users (it's WOM and SEO). Once I start advertising shouldn't that calculation go against customers customers acquired through my advertising efforts instead of all new users?
Marketing costs are only directly related to the new customers you acquire the same month (or sometimes the following month - as long as you're consistent). This isn't always strictly correct, but it should give you a good average CPA value.